Japanese Green Tea In review: our test of authentic Japanese matcha
Discover Japanese Green Tea In, a brand that connects you directly to the essence of Japanese green tea. Founded by Kei Nishida, this American company imports its matcha directly from family producers in Japan, guaranteeing transparency and quality control that are rare in the world of tea.
My opinion in short:
4.6
/5
An authentic selection of Japanese matcha
From my first cup, I felt the difference: a fine powder, bright green, with a sweet taste and just enough umami, without acidity or bitterness. The range covers everything: from accessible culinary matcha to ceremonial matcha for purists, not to mention sencha or gyokuro to vary the pleasures.
About Japanese Green Tea In
When Kei Nishida founded the brand, his objective was clear: to offer matcha that was true, traceable, without an opaque intermediary. Based in the United States, the company works hand in hand with Japanese farms recognized for their traditional know-how.
What we liked
What could be improved
Japanese Green Tea Co
Prices starting from:
$14.00
Enjoy 10% off with our exclusive LMC promo code.
Our full brand rating
Our evaluation is based on several months of use and a detailed analysis of customer feedback. Here is our full rating:
Overall Rating:
4.6
/5
Product
User experience
Delivery & Customer Service
Who is this Matcha brand for?
This brand is not designed to please everyone. It is aimed at demanding customers who want authentic, traceable and well-explained Japanese green tea. It will be particularly suitable for:
- Those who want to learn how to prepare matcha like in Japan
- Lovers of accessible but high-quality culinary matcha
- Fans of Japanese green tea such as sencha or gyokuro
- Those looking for a reliable alternative to supermarket matcha
- Consumers paying attention to the traceability and origin of leaves
Favorite products
The favorite product
Matcha - Premium Japanese Powdered Green Tea - Culinary (1.8 oz)
A balanced culinary matcha, perfect for beginners or for adding to lattes and pastries. Beautiful texture, round taste, and excellent quality/price ratio for an entry-level fine powder.
Benifuuki - Allergy Relief Japanese Green Tea Powder (1.8 oz)
Less well known than classic matcha, Benifuuki stands out for its potential benefits on allergies. Its more pronounced vegetable taste makes it an interesting option for varying your well-being routine.
Matcha - Japanese Ceremonial Green Tea - Limited (Global Tea Champion 2018, 2025)
A high-end, multi-award-winning ceremonial matcha. Perfect for lovers of authentic rituals. Whisk pure to appreciate its aromatic richness and finesse.
My complete post-test analysis
A serious experience, from sheet to cup
Japanese Green Tea In left a lasting impression on me: that of a brand that takes its role seriously, both in selecting its teas and in supporting its customers. Nothing is left to chance. We feel a sincere commitment to discover Japanese matcha in its most authentic form.
From the first contact with their site, we understand that we are not with an average retailer. Each product is carefully described, specifying the origin, the type of harvest and the recommended use. It's simple, clear, almost educational. And that changes everything when you want to make an informed purchase, especially if you're starting out with matcha or Japanese tea.
Consistent and well-positioned products
Receiving the products reinforced this good impression. The packaging is simple but well thought out: airtight bags, legible labels, clear preparation instructions. Nothing superfluous, but a real rigor in the presentation. And in terms of taste, the quality is there.
I tested three products that illustrate the range well:
- Culinary matcha : ideal for smoothies, lattes or pastries. A great gateway into the world of matcha, without aggressive bitterness.
- The Benifuuki : an original vegetable variety that will suit those looking for a more advanced alternative.
- High-end ceremonial matcha : a velvety texture, balanced umami notes, perfect for purists.
Consistency that makes a difference
Throughout my test, what impressed me was the overall consistency: sourcing, advice, clarity of the site, quality of the tea, everything is aligned. Japanese Green Tea In does not try to overdo it, but does what it promises well.
Strengths:
- Impeccable traceability, without unclear intermediaries
- Products well segmented according to profiles and uses
- Clear and useful educational approach
- Seamless, seamless customer experience
To be improved:
- Prices a bit high (premium positioning assumed)
- Shipping costs are sometimes high outside the USA
- Matcha range more restricted than that of classic teas
A committed brand, without outbidding
What I particularly like is the balance between tradition and accessibility. Japanese Green Tea In allows everyone to find a tea at their level, without falling into snobbery or empty marketing. And that's rare.
You may as well:
- Make a simple latte with culinary matcha
- Exploring the benefits of Benifuuki
- Or experience a real Japanese ritual with the matcha ceremony
My verdict
In summary, Japanese Green Tea In is a brand that I recommend to:
- Those who want high-quality matcha that is traceable and free of additives
- Those who like to learn and test several grades
- Anyone who wants to incorporate Japanese tea into their daily lives without hassles or false promises
In 2025, it remains one of the best choices for consuming real matcha at home, with confidence. Good taste, good news, good tone.
FAQ
Is Japanese Green Tea In matcha really produced in Japan?
Yes. All teas, including matcha, are grown in Japan, on family farms selected for their expertise and respect for traditional methods.
What is the difference between the three types of matcha offered?
The brand offers:
- One Culinary matcha, ideal for lattes, pastries and everyday recipes;
- One Ceremonial matcha, finer and more noble, intended to be enjoyed pure;
- One Matcha Benifuuki, less common, appreciated for its vegetable taste and its soothing properties.
Are the products certified organic?
Some teas come from crops without pesticides, but not all have organic certification. Japanese Green Tea In focuses more on direct traceability than on labels.
Can you consume matcha every day?
Yes, as long as conventional dosages are respected (1 to 2 g per cup). Their products are of sufficient quality for daily consumption, without excessive bitterness.
Is delivery available in Europe?
Yes, but shipping costs may vary. Orders are shipped from Japan or California, with detailed tracking sent by email after purchase.
What are the delivery times to France or Europe?
Delays vary depending on stocks and the shipping point (Japan or California), but in general, it takes between 5 and 12 working days for Europe. Tracking is provided upon dispatch to follow each stage of delivery.
Discover our complete reviews of the best matcha brands
Do you want to compare other brands before making your choice?
We tested the most popular brands of the moment for you...
