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Review What The Matcha: The Premium and Fun Matcha That Revolutionizes Your Daily Life!
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What The Matcha

-10%
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Review What The Matcha: The Premium and Fun Matcha That Revolutionizes Your Daily Life!

What The Matcha turns matcha into a fun and pure adventure, direct from Japan. 🌿 Premium quality, without additives, with vibrant packaging for a joyful and authentic experience that boosts your daily well-being.

Written by
Julien

Updated on:

5/8/25

My opinion in short:

4.7

/5

Pure matcha, positive vibes!

What The Matcha offers first-harvest premium matcha, without sugar or fireworks, for a sweet and natural umami taste. Great for a healthy and fun routine, with a committed community that makes green tea exciting for everyone.

What we liked

Exceptional quality: first-harvest matcha, bright green, sweet umami and no bitterness.
Fun and attractive packaging that makes matcha accessible for everyone.
Community involvement: positive vibes, fun and sharing around matcha.
Absolute purity: without sugar, dyes or additives, for an authentic product.
Freshness guaranteed: direct sourcing from Japan for optimal taste.

What could be improved

More variety in grades or flavors to expand the offer.
More details about farms and production processes.
Subscription options or bundles to retain repeat customers.
4.7
/5
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Promo code

What The Matcha

Prices starting from:

35,00€

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Our full brand rating

Our evaluation is based on several months of use and a detailed analysis of customer feedback. Here is our full rating:

Overall Rating:

4.7

/5

Product

Product quality:
5
/5
Origin:
4
/5
Price:
3
/5
Diversity of the offer:
3
/5

User experience

Clarity of information:
4
/5
Ergonomics of the site:
4
/5
Brand image:
5
/5

Delivery & Customer Service

Delivery:
4
/5
Areas served:
3
/5
Customer service:
5
/5

Who is this Matcha brand for?

What The Matcha is ideal for those who want pure, fun matcha without complications. It is primarily aimed at:

  • Beginners looking for matcha that is accessible and exciting.
  • Purists who appreciate premium sourcing from Japan.
  • Lovers of positive communities around well-being.
  • Creatives who love vibrant and inspiring packaging.
  • Demanding consumers looking for purity without additives.

Favorite products

The favorite product

Ceremonial organic Uji Matcha powder 30g - What the Matcha

Ceremonial organic Uji Matcha powder 30g - What the Matcha

A vibrant and umami ceremonial grade matcha, perfect for zen rituals or daily lattes. Its fine grinding and natural softness make it a must for stable energy.

See the product
Kyoto Organic Ceremonial Matcha Powder 60g — What The Matcha

Kyoto Organic Ceremonial Matcha Powder 60g — What The Matcha

This generous format is intended for regular lovers of quality matcha. Grown in Kyoto, this organic matcha is distinguished by its balance between vegetable sweetness and aromatic power. Great for lattes, smoothies or energizing recipes.

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Kyoto Organic Ceremonial Matcha Powder 60g — What The Matcha

Ceremonial Uji Matcha Powder 60g — What The Matcha

A complete set to get started with the matcha ritual in the best way. It includes a ceremonial quality matcha, a chasen (bamboo whisk), a measuring spoon and a storage box. Perfect for creating your own wellness moment at home.

See the product

Our final brand analysis

The fun innovation of matcha

What The Matcha surprised me with its playful approach. After months of testing, I love their first-harvest premium matcha: bright green, sweet umami, no additives. It's pure, fresh, and packed with style for a positive vibe.

Authentic flavors

The Ceremonial Matcha is perfect for a zen ritual: creamy foam, calm energy. The Everyday Matcha can be easily integrated into daily lattes or teas. And the Culinary Matcha excels in cooking, with a bright color that boosts recipes.

Benefits and purity at the rendezvous

Japanese sourcing, without sugar or artificial ingredients, for a maximum of antioxidants and L-theanine. I felt better focus and vitality. The community adds fun, with sharing and good vibes.

  • 100% natural, bio-inspired.
  • Detox boost and stable energy.

A joyful user experience

The site is clear, fun, with educational FAQs about matcha. Eye-catching and recyclable packaging. Fast delivery, engaging customer service — positive reviews everywhere.

  • Intuitive site, active community.
  • Sustainable and attractive packaging.

Areas for improvement

More variety in grades or flavors would be great. Farm details for greater traceability. And subscriptions for regular purchases.

Why choose What The Matcha?

It's fun and premium matcha for everyone. Beginner or expert, you will love its purity and its positive vibes. A brand to adopt for a vibrant daily life!

FAQ

Is Matcha from What The Matcha pure?

Yes, 100% without sugar, dyes or additives, for an authentic and natural taste.

Where does matcha come from?

From the first harvest in Japan, guaranteeing premium quality and freshness.

What is the difference between the ranks?

Ceremonial for pure rituals, Everyday for daily use, Culinary for cooking.

Can you drink matcha every day?

Yes, it boosts energy and well-being without side effects.

Is matcha bitter?

No, not if it is of good quality and well prepared. What The Matcha's ceremonial matcha is renowned for its sweetness, umami, and lack of excessive bitterness.

How do you prepare their matcha?

Whisk with a chasen for the perfect foam, or simply blend into recipes.