Matchy Matcha review: Does this organic matcha made in France keep its promises? My full review
Matchy Matcha is a brand that I discovered almost by chance. I was looking for a quality organic matcha, but above all easy to integrate into my daily life. And now, I come across this French brand that promises matcha without fuss, in a stick or a bag, with a real desire to make it accessible. Inevitably, I wanted to test.
My opinion in short:
4.6
/5
Organic matcha redesigned for everyday use: simple, modern and accessible
Matchy Matcha was created in 2022 by Richard, a passionate founder, after discovering the energizing properties of matcha during a trip to East Asia. Looking for a truly premium matcha, he launched the brand to bring authentic Japanese matcha, rich in antioxidants, non-GMO, vegan, gluten-free or preservative free.
My general feeling
I immediately feel the freshness and intensity of matcha: a bright color, a deep vegetable taste with a hint of umami. The three ranges — Ceremonial, Daily, Culinary — perfectly cover all uses, from traditional rituals to daily lattes. The brand's tone is direct, unpretentious: just authentic matcha, well designed for our active lives.
What we liked
What could be improved
Matchy Matcha
Prices starting from:
24,00€
10% off your first order with the code: LMC
Our full brand rating
Our evaluation is based on several months of use and a detailed analysis of customer feedback. Here is our full rating:
Overall Rating:
4.6
/5
Product
User experience
Delivery & Customer Service
Who is this Matcha brand for?
Matchy Matcha is designed for different profiles:
- Curious newbies who want to discover authentic Japanese matcha that is easy to prepare.
- Active consumers looking for a natural boost (without aggressive caffeine), full of antioxidants.
- Latte lovers or vegetable drinks: the Daily range is ideal for a creamy latte without bitterness.
- Home-made bakers or creative cooks: the Culinary range allows you to properly dose sweet or savory preparations.
- Traceability fans and transparency: Kyoto origin, selection without additives, non-GMO mention, vegan, gluten-free.
Favorite products
The favorite product
Culinary Matcha
The most generous size (100g), perfect for pastry, savory cooking or mixed use. Robust but balanced flavor for cooked matcha.
Ceremonial Matcha
Premium matcha with a fine profile, vibrant color and balanced umami. Ideal for a traditional preparation (usucha, koicha) or a refined tasting moment.
Daily Matcha
Versatile matcha designed for daily use. Excellent for lattes, smoothies or frozen drinks: soft taste, fluid texture and affordable price.
Traceability & sourcing Matchy Matcha: Kyoto origin well explained
Matchy Matcha imports its matcha directly from Kyoto, via a reliable network. Founder Richard explains that he launched the brand in 2022 after noticing the difficulty of finding truly premium matcha elsewhere. The positioning insists on high-quality matcha, rich in antioxidants, non-GMO, vegan, gluten-free or preservative-free. However, no official organic certification is displayed on the site, which can leave areas of uncertainty.
Ceremonial, Daily & Culinary ranges adapted to each matcha use
The brand offers three distinct and well-thought-out ranges: a Ceremonial version for pure tastings, a Daily version for quick drinks like lattes or smoothies, and a Culinary version for those who cook. This segmentation is consistent with the recommendations of experts, who advise adjusting the grade of matcha according to the desired use.
Taste, texture & freshness: the taste experience of a premium matcha
Matchy Matcha seems to meet the criteria of a high level matcha: smooth texture, bright color, sweet and slightly bitter taste, with subtle vegetable and umami notes. However, the site does not provide explicit advice on storage once opened, which is essential to preserve the aroma: use in the refrigerator and recommended consumption in 2 to 3 months after opening.
Formats & practicality: sticks, bags, 30 g vs 100 g
The formats offered are designed for discovery or daily use: 30 g for Ceremonial and Daily, 100 g only for Culinary. The sticks or bags are convenient to carry and portion. However, the absence of family formats or discovery boxes can be a barrier for regular consumers or those wishing to test several ranges at the same time.
Quality-price ratio of matcha Matchy Matcha
Prices around €24 to 34 for 30 g are reasonable for matcha imported from Kyoto and consistent with accessible premium positioning. The branding is simple and modern, aligned with a demand for healthy and authentic products, supported by the story of the founder who discovered matcha during a trip to East Asia.
Transparency & site information: certifications, customer reviews, conservation
The site clearly shows the origin, ingredients and recommended uses. However, several improvements would be useful to strengthen perceived expertise:
- No visible organic certification
- Lack of verified customer reviews
- No detailed advice for storing matcha once opened
- No mention of the cultivation or shredding methods used
Added value of this matcha review page for our readers
What this page offers readers:
- An objective evaluation based on recognized criteria (origin, colorimetry, grade, recommended use)
- A perspective compared to other leading matcha brands
- Concrete advice on use according to formats, conservation, differentiation of ranges
- Transparency on what the brand is missing, in order to help the reader make an informed choice
Final verdict: should you choose Matchy Matcha?
Strengths : clear and transparent sourcing, ranges well segmented according to uses, balanced taste, coherent quality-price ratio, credible and engaging brand story.
Limits : lack of explicit organic certification, limited formats for regular use, lack of user reviews and technical information on storage and manufacturing.
Conclusion : If you are looking for authentic Japanese matcha, without superfluous, with good taste, good value for money and a transparent brand, Matchy Matcha is a great option. For those who value an official organic label, larger formats, or evidence of customer reviews, it may be necessary to talk to customer service or explore other labeled brands.
FAQ
Where does the matcha used by Matchy Matcha come from?
From Japan, more precisely from Kyoto, directly imported by the Matchy Matcha team.
Is the brand certified organic?
The site mentions the terms “organic” and “without additives”, but no official label (EU Organic, JAS, etc.) is visible — to be confirmed via customer service.
How long does matcha keep after opening?
Not specified on the site. Generally, matcha retains its aroma for 2-3 months in the refrigerator in an airtight container.
Can it be used for cooking?
Yes: the Culinary range is specially dedicated to culinary preparations (pastries, sauces, smoothies).
Is there a subscription or a loyalty discount?
To date, no subscription options or loyalty programs visible on the site.
Are there discovery boxes or mix formats?
Not currently mentioned: only unit formats (30 g or 100 g depending on the range) are offered.
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